Project Description
Their first Jeep was launched in 1941, since then they’ve provided the inspiration for today’s many 4×4 and SUVs. Their current slogan is “Why live with a 4×2 when you can drive a 4×4 from the original and most awarded SUV brand on the planet”
Web-Clubs regularly run campaigns for the different Jeep models and for other cars produced by the Fiat Chrysler Group. Both the Motorists Club and the B2B Club provide relevant target audiences.
Email artwork is supplied by the client.
Statistics:
- Sent to 101,000 Motorist Club members
- Email open rate 13.7%
- 205 clicks through to the “Request a Brochure” page
