If you build it, he will come
Fans of the 1989 film, Field of Dreams will be familiar with this quote, sadly, although it worked in the movie, real online life is not so easy!
However good your website and social media pages are, if no one can find them or nobody knows about them, then visitor numbers will be low.
Driving Traffic
Advertising of some sort has a long history. An early form is a hanging sign outside a shop illustrating what was on offer, the origin of the familiar pub signs we see today. Business now is no different, although the tools we use have changed, the principles are the same. Once we have our shop, be it on the High Street or online we need to create interest through marketing for it to thrive.
Spoilt for Choice – Choosing the right marketing tools
Our baker in the middle ages had to make decisions, what loaf to illustrate on his sign, its colour and position, cost was modest and the risk low. Now though, the choice of how to market is much wider and more confusing, costs are higher and the risks greater. Unless you are in a large corporation, inhouse marketing expertise is likely to be limited, it’s therefore essential to take time to choose the right tools and to work with partners that will understand your needs and guide you.
Consult our posts for valuable advice comparing and choosing the right marketing tools
Knowledge Base – Generating Traffic:
How do data products enhance the customer experience?
The use of data in business has increased rapidly over the years, driven by advancements in technology and the growing ability to collect and analyse vast amounts of information. Companies are now able to [...]
How to Print Address Labels
How to Print Address Labels - If you’re looking for a simple and seamless way to print address labels, then look no further. One of the largest e-commerce platforms in the world, Shopify offers [...]
What’s The Best Video Software For Video Marketing?
When it comes to marketing your business, having good video software is just as important as having the right script for video marketing. With so many different video software options out there, how do [...]
How to Pick the Best Social Media Platform for Your Business
Brands not engaging with social media in 2022 will miss out on many opportunities to grow their brand and audience. It is safe to say that having a social media presence is essential if [...]
8 Digital Marketing Tips All Small Business Owners Should Know
For small business owners, the key to success lies in digital marketing. After all, it eliminates many of the common barriers to entry into your desired marketplace compared to more traditional advertising methods. And [...]
How to accurately define your target audience
When we say, "doing everything to satisfy your customers", what does that really mean? The consumer market improved in so many ways that it now requires more refined approaches to customer satisfaction. Just delivering [...]
The Best Ways to Integrate TikTok Into Your Business
How to Integrate Your Business With TikTok TikTok was first released in 2016 and started with teenagers making short, silly dancing and lip-syncing videos. Now with 1 billion users, TikTok is a social media [...]
Evolution in Email Marketing over the next 5 Years
Email marketing, a tool to reach millions of prospects, has greatly evolved in the last few years. Even today, when consumer demands are constantly changing, and technological developments are on the rise, email marketing [...]
5 Easy and Effective Ways to Immediately Stand Out in the Ecommerce World
With so many products and brands on the market, managing to stand out from the crowd and differentiate yourself may seem like an impossible task. Things seem even more intimidating to someone who’s just [...]