Project Description
Plusnet, the no-nonsense, award-winning communications provider born back in 1997.
PlusNet were looking to generate leads for their business offering and felt email was a good way to generate them. We initially tested 2 subjects and sent to the best performing campaign, generating in excess of 30 leads.
Statistics:
Campaign targeted at member of our B2B Club
- Email open rate 23%
- 238 client clicks for more information
